Author Archive
Tuesday, July 28th, 2009
Rebranding? Old news. Unbranding? Fresh.
A peculiar thing has taken place in Seattle. One of the world’s corporate giants has decided to test out a new image. Another big re-branding you say? Not this time. Not quite, at least. Its more of an UN-branding. Starbucks (you know that little coffeehouse on every corner?) is turning its attention away from the [...]
No Comments » - Posted in Brands / Identities by Matt
Monday, June 8th, 2009
It’s What’s Inside That Counts
When you’re in the advertising/marketing business, you view things like watching television a little differently. I’ve found myself paying more and more attention to commercials and advertisements over the years, making mental notes of what works and what doesn’t, at least from my perspective. I’m amazed at how many times I think to myself… “Do [...]
No Comments » - Posted in Advertising by Matt
Tuesday, April 21st, 2009
Font for Thought, Part 2
Fonts. There are thousands. And thousands. So as a designer it makes it that much more important to select a font that best represents and differentiates each client. Whether it is an advertising campaign or a typeface for an identity, its important to choose a font that relates to the company, is consistent with the [...]
No Comments » - Posted in Graphic Design by Matt
Wednesday, March 18th, 2009
Font for Thought, Part 1
Typography. Typefaces. Fonts. Type styles. These days, we practically take our countless choices for granted. It wasn’t long ago when creating a typeface (especially one completely original) involved thousands of hours of pencil to paper research and concepting, followed by more time spent creating the actual letterforms in metal. As a traditional type designer, it [...]
No Comments » - Posted in Graphic Design by Matt
Thursday, February 5th, 2009
Super Sunday
Well, the game was the most exciting in recent memory, possibly of all time. Last minute heroics led to a come from behind win for my beloved Steelers, so I was a happy man. The commercials were another mixed bag, as is usually the case. There were, however some funnier and more interesting spots this [...]
No Comments » - Posted in Advertising by Matt
Friday, January 30th, 2009
The Big Show
Its that time of year once again. The biggest day of television advertising, also known as the Super Bowl. This is probably the one time each year people turn on their sets and tune in, actually looking forward to watching commercials. Many don’t even know the difference between a field goal and a safety. Being [...]
1 Comment » - Posted in Advertising by Matt
Friday, January 9th, 2009
Flooded With Information
The recent weather got me thinking about how, sometimes, too much of a good thing can turn very, very bad. For example, the latest round of flooding throughout Washington reminded me of one form of bad advertising etiquette. Similar to the way too much water in a short period of time can be devastating a [...]
