Author Archive
Friday, August 12th, 2011
First, Gain Trust
One of the reasons I enjoy going on vacation is seeing new things; mostly, the talents of other ad agencies and graphic design firms across the country. Sometimes, if I’m lucky, I get to see their work in person internationally as well. I can’t say I look at their work to only admire; I look [...]
No Comments » - Posted in Advertising,Brands / Identities by Jacque
Tuesday, April 26th, 2011
6 Tips for Designing a Wayfinding Program
BrandQuery recently completed a wayfinding program for the City of Anacortes. Not long before that project, we designed wayfinding programs for the City of Burlington and Bellingham Technical College’s new Campus Center. Here are six things to consider when designing a wayfinding program: 1. Scale: A two-inch letter can be read from a distance of [...]
No Comments » - Posted in Graphic Design by Jacque
Thursday, January 6th, 2011
Feature Project: City of Anacortes Wayfinding
The City of Anacortes determined mid-year 2010 to develop a city-wide wayfinding program. BrandQuery worked with City Planner Ryan Larsen to create a plan and design the wayfinding signs. Our process began with facilitating a number of stakeholder focus group meetings. This included Anacortes business owners, service club members, the Mayor, and City staff. The [...]
1 Comment » - Posted in Graphic Design,New Projects by Jacque
Monday, November 15th, 2010
Feature Project: Skagit State Bank Television Commercials
BrandQuery recently produced two television commercials based on an integrated advertising campaign (print and online) we created for Skagit State Bank. The first 30-second spot was shot on Mt. Erie in Anacortes, the second from Rosario Beach and Deception Pass (near Anacortes). Working with Hand Crank Films, filming under our direction, we were able to [...]
No Comments » - Posted in New Projects by Jacque
Thursday, January 14th, 2010
Who’s Important?
What has always been most important part of marketing? It’s not being the first to use a new technology in marketing. It’s the customer. First and foremost, the customer should always be on your mind. They are why you are in business. In addition to that, your current customer should be the one on your [...]
No Comments » - Posted in Marketing by Jacque
Monday, March 23rd, 2009
Small Business is Good Business
Last week the entire BrandQuery office attended Northwest Business Monthly’s Business Person of the Year Banquet. We were nominated “Best Small Business of the Year for 2008.†I am not sure who nominated us, but if you are reading, thank you – what an honor! As a business owner, I always hope we are providing [...]
No Comments » - Posted in Local by Jacque
Thursday, February 19th, 2009
The Fear Factor
I recently attended the Economic Forecast Dinner, hosted by EDASC. This event has been brought to the business community for many years and it is highly attended and anticipated. With all that has been going on of late, economically, this year’s attendance was impressive at just over 560. We developed the logo for the Economic [...]
No Comments » - Posted in Advertising,Local by Jacque
Monday, January 5th, 2009
Why the Name Change?
Have you ever bought an item of clothing that fit well when you first purchased it and you liked it so much you wore it regularly? Over time you found it just didn’t feel as good when you first wore it and you weren’t as confident in it as you had been initially? That’s how [...]
