Author Archive
Friday, January 8th, 2010
10 Things to Consider when Creating a Company Social Media Policy
Creating a Social Media Policy will define a straightforward path for your organization. Why is this important? As you know, policies help people in your organization understand your expectations – the simplest policy defines the workday. What time they are to arrive, take lunch and depart. A Social Media Policy can be simple or comprehensive. [...]
No Comments » - Posted in Interactive / New Media by Andrew
Monday, December 21st, 2009
Yelp Me Find My Way
It’s 8:45am on a Monday, and I need an espresso. I needed it ten minutes ago. Now, I’m a bit of a coffee snob (this is Washington, after all) so I want only the best. A fairly new transplant to Skagit County and up for a bit of a change, I need to know a [...]
No Comments » - Posted in Interactive / New Media by Andrew
Tuesday, November 24th, 2009
Business Blog Strategy: Generating Effective Content
If you’re creating your first blog, especially if it’s for a business, there are a few essential tips you should consider as you move forward. Basically, the tips I’ll provide today surround generating effective content, from general blog writing tips to the broader topic of instituting a process. Many may seem common sense, but they’re [...]
No Comments » - Posted in Interactive / New Media by Andrew
Friday, August 14th, 2009
The Importance of Web Presence for Small Business
The plan was to grab sushi at a local restaurant near the Portland airport. As we set it in motion, a friend mentioned that she was baffled by the fact that the restaurant at which we were planning to meet did not have a website. That comment got me thinking about small businesses and how [...]
No Comments » - Posted in Interactive / New Media,Local by Andrew
Tuesday, June 30th, 2009
Bing
No doubt you’ve heard the buzz. The ads are everywhere. They’re hard to miss; my favorites are ‘the cure one’ and ‘the bar one,’ both embedded directly below this paragraph. Then there was the live bing launch, the bing-a-thon, on Hulu featuring several famous individuals including the amazingly funny, Fred Willard. All boast cures for [...]
No Comments » - Posted in Interactive / New Media by Andrew
Monday, June 22nd, 2009
Five Simple Twitter Account Recommendations
In developing your company’s Twitter strategy, there are a few things to keep in mind that will help your brand come across effectively. Here is a list of five simple Twitter account recommendations: 1. Avoid Excessive Over/Under Tweeting. When I scan the tweets of my friends, I gaze over them quickly, pulling the notable ones [...]
No Comments » - Posted in Interactive / New Media by Andrew
Wednesday, May 13th, 2009
Enhancing Your Brand… Musically
The atmosphere of a business can be described as the sensory items that a company utilizes to communicate their brand’s physical space. Where is the business located in the community? How do the interior and exterior visual elements – color, lighting, layout, etc – complement the brand? What are you trying to say to the [...]
No Comments » - Posted in Brands / Identities by Andrew
Friday, May 1st, 2009
Defining Web 2.0 In Video
I recently stumbled upon this great little video while trying to sum up a good definition of Web 2.0. It’s a bit old (posted a little over two years ago), but despite amazing progress in this realm, the majority remains prevalent in defining a concept whose meaning is often difficult to grasp. The impact Web [...]
No Comments » - Posted in Interactive / New Media by Andrew
Tuesday, April 7th, 2009
Ubiquity: Changing The Way We Communicate
In the aftermath of last year’s election, and the January 20 inauguration of a new president, one thing became clear: things had changed. As I watched CNN coverage, an interesting segment came on demonstrating just how far we’ve come in the past decade, comparing the WhiteHouse.gov website from 1999 to that of 2009 as a [...]
No Comments » - Posted in Interactive / New Media by Andrew
Thursday, February 26th, 2009
Business Via Twitter
Lately, a growing number of businesses are reaching their audiences via an exciting new method: microblogs. The growing presence of sites like Twitter and Yammer allow companies to disseminate information to their constituents and customers quickly. While some companies, like Whole Foods, take a nontraditional approach (their Twitter site is filled with everything from recipes [...]
