Author Archive
Thursday, October 13th, 2011
Greater Visual Awareness
Skagit Domestic Violence and Sexual Assault Services (SDVSAS) is (unfortunately) an important service agency for our community. We have a commitment to serve selected non-profits with pro bono services. SDVSAS is our most recent partner, helping them with a greater visual awareness. We began our work with SDVSAS with three in-depth discovery meetings, two with [...]
No Comments » - Posted in Brands / Identities,New Projects by Andrew
Friday, July 29th, 2011
A Few Weeks With Google+
I’ve spent a little time with Google+ (Google Plus) in the past few weeks, so I thought it proper to document some initial thoughts on its functionality as well as how it stacks up to Facebook. The Design & Functionality of Google+ We, collectively, have been with Facebook for about seven years now and, when [...]
No Comments » - Posted in Interactive / New Media by Andrew
Wednesday, May 11th, 2011
Dermatology Gets a Clearer Presentation
Last year, BrandQuery worked with Skagit Valley Hospital and Skagit Valley Medical Center to rename and re–brand the center to Skagit Regional Clinics. Late in the year we were asked to develop one of the first pieces of collateral for Skagit Regional Clinics. The challenge was to create a piece that is recognizable in its [...]
No Comments » - Posted in Graphic Design,Marketing,New Projects by Andrew
Monday, November 29th, 2010
Coupons and Offers to Entice Them All
With tightened budgets but the desire to still go out to eat, shop, and drink, consumers are finding coupons all the more attractive. And with this year’s geo-location trend, social coupons make sense. The Coupon & Offers Craze Groupon has been growing rapidly. Groupon sells coupons such as this $50 coupon for $25 from Nordstrom [...]
No Comments » - Posted in Business,Interactive / New Media by Andrew
Friday, October 15th, 2010
Why Digital Privacy May Dominate 2011
Today I’d like to talk about privacy. Ad Tech Blogs recently posted an article predicting this topic to be the 2011 digital influencer, and I’d have to agree. Here’s why. Facebook and Google alike made controversial missteps on the privacy debate in 2010. There was the Google Buzz debacle, and more recently the issue with [...]
No Comments » - Posted in Interactive / New Media by Andrew
Wednesday, August 18th, 2010
10 Tips on Blogger Outreach for Small Business
As both a personal and business blogger, and one immersed in the social media world, I feel I have a unique perspective on what does and does not work from the standpoint of reaching out to bloggers with hopes of receiving coverage. All bloggers are different, so what works for some may not work for [...]
No Comments » - Posted in Interactive / New Media by Andrew
Tuesday, July 20th, 2010
The Growing Dominance of Check-In and What It Means for Small Business
I belong to a key demographic for small business: I am somewhat new to the area and have not yet succumbed to a habitual routine when it comes to acquiring goods and utilizing services. I am on the prowl to meet new people and to make new friends. I turn to the web to find [...]
No Comments » - Posted in Interactive / New Media,Local by Andrew
Tuesday, April 6th, 2010
5 Takeaways from Social Media Conference NW 2010
A week and a half ago, Jacque and I attended Social Media Conference Northwest here in Mount Vernon. We met folks from across Washington and beyond, and saw some pretty amazing speakers. Most notably were the keynotes James Burnes and Brad Nelson. Throughout the conference, a few items were emphasized again and again. Below, I’ve [...]
No Comments » - Posted in Interactive / New Media,Local by Andrew
Thursday, March 11th, 2010
Three Core Elements of Social Marketing for Business
We recently launched a website detailing our emerging media and social networking strategy, a process we call FILTER. FILTER is an acronym including Facilitate, Identify, Listen, Target, Engage and Review. Each element is instrumental in developing a strategy to meet a company’s objective in targeting their audience through emerging and social media. With all the [...]
No Comments » - Posted in Interactive / New Media,Marketing by Andrew
Thursday, February 18th, 2010
5 Considerations In Branding Your Business Across Multiple Social Tools
Last week we created a BrandQuery YouTube page. We’ll be uploading new videos on occasion. Creating the account made me think about the importance of a brand in its emerging media presence. Plenty of posts exist that discuss how businesses with Twitter accounts need to utilize icons, make branded backgrounds, and create the ideal branded [...]
