Author Archive
Wednesday, August 18th, 2010
10 Tips on Blogger Outreach for Small Business
As both a personal and business blogger, and one immersed in the social media world, I feel I have a unique perspective on what does and does not work from the standpoint of reaching out to bloggers with hopes of receiving coverage. All bloggers are different, so what works for some may not work [...]
No Comments » - Posted in Interactive / New Media by Andrew
Tuesday, July 20th, 2010
The Growing Dominance of Check-In and What It Means for Small Business
I belong to a key demographic for small business: I am somewhat new to the area and have not yet succumbed to a habitual routine when it comes to acquiring goods and utilizing services. I am on the prowl to meet new people and to make new friends. I turn to the web [...]
No Comments » - Posted in Interactive / New Media, Local by Andrew
Tuesday, April 6th, 2010
5 Takeaways from Social Media Conference NW 2010
A week and a half ago, Jacque and I attended Social Media Conference Northwest here in Mount Vernon. We met folks from across Washington and beyond, and saw some pretty amazing speakers. Most notably were the keynotes James Burnes and Brad Nelson. Throughout the conference, a few items were emphasized again and [...]
No Comments » - Posted in Interactive / New Media, Local by Andrew
Thursday, March 11th, 2010
Three Core Elements of Social Marketing for Business
We recently launched a website detailing our emerging media and social networking strategy, a process we call FILTER. FILTER is an acronym including Facilitate, Identify, Listen, Target, Engage and Review. Each element is instrumental in developing a strategy to meet a company’s objective in targeting their audience through emerging and social media.
With all the [...]
No Comments » - Posted in Interactive / New Media, Marketing by Andrew
Thursday, February 18th, 2010
5 Considerations In Branding Your Business Across Multiple Social Tools
Last week we created a BrandQuery YouTube page. We’ll be uploading new videos on occasion.
Creating the account made me think about the importance of a brand in its emerging media presence. Plenty of posts exist that discuss how businesses with Twitter accounts need to utilize icons, make branded backgrounds, and create [...]
No Comments » - Posted in Brands / Identities, Interactive / New Media, Marketing by Andrew
Friday, January 8th, 2010
10 Things to Consider when Creating a Company Social Media Policy
Creating a Social Media Policy will define a straightforward path for your organization. Why is this important? As you know, policies help people in your organization understand your expectations – the simplest policy defines the workday. What time they are to arrive, take lunch and depart.
A Social Media Policy can be simple or comprehensive. [...]
No Comments » - Posted in Interactive / New Media by Andrew
Monday, December 21st, 2009
Yelp Me Find My Way
It’s 8:45am on a Monday, and I need an espresso. I needed it ten minutes ago. Now, I’m a bit of a coffee snob (this is Washington, after all) so I want only the best. A fairly new transplant to Skagit County and up for a bit of a change, I need to [...]
No Comments » - Posted in Interactive / New Media by Andrew
Tuesday, November 24th, 2009
Business Blog Strategy: Generating Effective Content
If you’re creating your first blog, especially if it’s for a business, there are a few essential tips you should consider as you move forward. Basically, the tips I’ll provide today surround generating effective content, from general blog writing tips to the broader topic of instituting a process. Many may seem common sense, [...]
No Comments » - Posted in Interactive / New Media by Andrew
Friday, August 14th, 2009
The Importance of Web Presence for Small Business
The plan was to grab sushi at a local restaurant near the Portland airport. As we set it in motion, a friend mentioned that she was baffled by the fact that the restaurant at which we were planning to meet did not have a website. That comment got me thinking about small businesses and [...]
No Comments » - Posted in Interactive / New Media, Local by Andrew
Tuesday, June 30th, 2009
Bing
No doubt you’ve heard the buzz. The ads are everywhere. They’re hard to miss; my favorites are ‘the cure one’ and ‘the bar one,’ both embedded directly below this paragraph. Then there was the live bing launch, the bing-a-thon, on Hulu featuring several famous individuals including the amazingly funny, Fred Willard. All [...]
