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Tuesday, July 28th, 2009

Rebranding? Old news. Unbranding? Fresh.

A peculiar thing has taken place in Seattle. One of the world’s corporate giants has decided to test out a new image. Another big re-branding you say? Not this time. Not quite, at least. Its more of an UN-branding.
Starbucks (you know that little coffeehouse on every corner?) is turning its attention away from the [...]

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